How can you expect to increase retention when your members don’t get the results they joined for? Is the only way is to price cut? And how do you remain competitive when others are charging so little per month? The only other way to improve your retention or to attract new members is to add value.
So how do you add value? You could pay staff to run the latest classes, or buy the latest gadgets, or equipment, or fads.. rolling the dice to spend more money in the hope that you get more clients in a saturated market or at least stay competitive which means it’s wasted money anyway. Heck, if you’re desperate you might even rebrand because you think it’s your image!
So what’s a better model? Take a leaf out of the 2 industries that influence the health and fitness industry: the Medical & Health industry and the Business World.
The business industry says smart business is done through networks and joint ventures. So why don’t you join someone for a scalable, profit sharing campaign that adds value AND $$ to you? The Health & Medicine industry says get personal – looking at genetics and cells to find out what to eat and how to train to get and keep results.
So why don’t you jump the curve and tell your members what to eat and how to train to get the results that they want? And not just offer generic advice for them to get confused about – they can google that themselves!
Your solution is ShaeFit™.